So you want to use cost caps, but don’t know what your caps should actually be. Set it too high, and you’ll be wasting money. Set it too low, and your ads won’t get delivered. So understanding how to approach your caps is essential to succeeding with them.
This is actually Part 2 of a 3 part mini-series on our “No” risk approach to advertising with Meta ads for anyone that wants to stretch each dollar further.
In Part 1 we talked about how we can use cost caps to avoid spending your money on ads that don’t work, and in this tutorial, we’ll be covering how to set them.
Links:
Watch the video: